Sales Assistants are the face of the store, greeting customers, answering questions, processing payments, and keeping shelves well presented. You’ll find roles across supermarkets, fashion and footwear, electronics, home improvement, pharmacies, and leisure venues. Demand is driven by continued footfall on the high street, click-and-collect growth, and retailers investing in better in-store experiences. On jobwise, you can compare opportunities from national chains to independent boutiques, with our AI recommending roles that match your CV and preferences.

Typical pay ranges from £10.50–£12.50 per hour, with annual salaries commonly £20,000–£24,000, rising higher in London and for late or weekend shifts. Many stores offer overtime, sales bonuses, or staff discounts. Shifts can be rota-based, including early starts, evenings, and peak trading weekends. Career paths often lead to Senior Sales Assistant, Supervisor or Team Leader, then Assistant Manager and Store Manager. Some move into visual merchandising, buying, logistics, or account management. jobwise data helps you spot higher-paying employers, bonus structures, and fast-track progression routes.